TikTok
A short-form video platform used to experiment with fast-paced storytelling, creative content, audience discovery, and the development of a recognizable digital presence.
Description
TikTok provides a space for experimenting with short-form video and highly accessible forms of digital storytelling. The project explores how ideas, personality, visual identity, and editing can be condensed into engaging pieces of content while reaching audiences beyond existing communities.
Purpose
To experiment with short-form storytelling and understand how creative content, visual identity, trends, and audience behaviour can work together to build discoverability and engagement.
Process
Content develops through filming, editing, visual experimentation, trend research, storytelling, and iterative testing. Short-form pieces can also be adapted from longer media projects and used to direct audiences toward other parts of the creative ecosystem.
Skill Stack
Related Projects
Fourthwall
A creator-commerce platform used to explore merchandise, digital products, storefront design, and the relationship between a creator's brand and their audience.
Etsy
A marketplace project exploring product development, storefront presentation, digital and physical goods, and how independent creative work can be presented to an online audience.
A visual media platform used to develop brand identity, share creative work, build an audience, and experiment with short-form storytelling and visual communication.