Pro Barrow
A product marketing and brand development project for an electric wheelbarrow company, exploring how an innovative construction tool can be positioned and communicated to its target market.
Description
Pro Barrow is a product marketing and brand development project centred around an electric wheelbarrow designed to make material transport easier and more efficient. The project explores how a practical construction product can be translated into a compelling brand and communicated through digital content, product storytelling, and audience-focused marketing.
Purpose
To develop a clearer market presence for the product while exploring how branding, content, and product storytelling can communicate its practical value to contractors, builders, landscapers, and other potential users.
Process
The project combines product research, brand strategy, content development, audience research, and visual experimentation. Marketing concepts are developed around the product's functionality, use cases, and the problems it can solve for people working with heavy materials.
Skill Stack
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